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It was on December 1st, 1914 in Bologna that the Maserati Brothers founded Maserati, a marque destined to go down in motoring history. Initially, the Maserati business was a workshop, operating in Bologna, at N° 1 Via de’ Pepoli; the Maserati Brothers started working on their own car designs from the outbreak of the First World War.  

During the twenties and thirties, the Maserati garage continued to turn out racing cars for sale all over the world, also producing on-road cars with all the marque’s distinctive elegance combined with sporty performance derived from the racing circuit. In 1937, when the Orsi family took over management of the business, Maserati moved from its original headquarters in Bologna to a location in Modena, on Viale Ciro Menotti, where some of the marque’s key sports and GT cars are still designed and built today. 

Once the war was over, Alfieri was determined to get his dream back on the road; he found a disused demijohn factory in the Pontevecchio district, at number 179, Frazione Alemanni, Bologna. The new premises were large enough for the Maserati Brothers to move there with their families, and it was here that the business acquired the name of Officine Alfieri Maserati SA. In the meantime, during the war, Alfieri Maserati had also opened a spark plug factory in Milan under the name Fabbrica Candele Maserati; this also moved to Bologna in 1919. 


Here are 6 more great reasons to buy a Maserati watch from us:

Watchlove 365 Day Returns Policy


You get a full 365 days to return your Maserati Watch. If it doesn't fit, it breaks, you've changed your mind or for no reason whatsoever simply send it back to us and we'll cheerfully refund you every penny.

Watchlove Easy Returns

Returns are easy, simply for contact us a returns number and send your item to our returns centre for fast processing. We'll get you a replacement or refund in a snap!

In the unlikely event that you find your Maserati Watch cheaper at another online store, just let us know and we'll beat the competitor's pricing hands-down.

Watchlove Satisfaction Guarantee

We insist that you love everything you buy from us. If you're unhappy with your Maserati Watch for any reason whatsoever, just let us know and we'll do all we can to make things right again.

Watchlove Secure Ordering

Ordering from Watch love is 100% safe and secure so you can rest easy. Your personal details are never shared, sold or rented to anyone either.


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